FOCUS
PRODUCT DESIGN
With over 10 years of experience, I excel at transforming ideation to launch, covering everything from concept to finished product.
R&D
Passionate about integrating research and UX to craft visionary products that meet user needs and set future trends.
BRAND
Help formulate, strengthen, and expand your brand globally with distinctive style and creativity.
PROCESS
CONCEPTS
Expert in developing concepts, creating detailed storyboards, and crafting personas.
UX FLOWS
Specialising in creating intuitive UX flows that enhance user engagement.
UI DESIGN
A love for crafting visually appealing and user-friendly UI designs.
CONCEPTS
Experienced in creating comprehensive design systems that ensure consistency and scalability.
UX FLOWS
Proficient in developing design strategies that align with business goals and drive innovation.
STORYTELLING
Adept at leveraging storytelling to create engaging and memorable designs.
EXPERIENCE
STABILITY AI
Leading product design, brand and strategy efforts for Stable Audio, Dream Studio, and other products involving AI generative models for image, video, language, and vocals. In this role, I defined end-to-end design solutions that aligned with both stakeholder and business objectives. Following the launch of Stable Audio, it was named one of Time Magazine's top inventions of 2023 and multiple features for the design.
SNAPCHAT
My role at Snap Inc. sees me leading product design and brand on music creation app, Voisey; the world’s first short music platform. I work closely with a team of project managers, engineers, content strategists to build a unique and engaging music creation and collaboration tool for a global audience.
NUDE FINANCE
Head of Design and Founding Designer at Nude Finance – a fintech bank enabling first-time buyers to reach their property goals in less time. Leading on brand and product, I was responsible for the overall design approach, as well as the technological innovation, creation of features and tools (time to buy calc.) that helped users get to their goals even quicker.
SELF
Working across product and brand for Huawei, Poolsuite, Vacation Inc., Minoori and working closely with creative agencies.
SAMSUNG
Research, design and innovation on flagship mobile phones, new products and domestic appliances.