Snap
My role at Snap Inc. saw me leading product design and brand on music creation app, Voisey; the world’s first short music platform. I worked closely with a team of project managers, engineers, content strategists to build a unique and engaging music creation and collaboration tool for a global audience. It was my responsibility to guide stakeholders from design thinking, user research, prototypes to build.
Type
Product Design
Full-time employment
2022
Snap
My role at Snap Inc. saw me leading product design and brand on music creation app, Voisey; the world’s first short music platform. I worked closely with a team of project managers, engineers, content strategists to build a unique and engaging music creation and collaboration tool for a global audience. It was my responsibility to guide stakeholders from design thinking, user research, prototypes to build.
Type
Product Design
Full-time employment
2022
Snap
My role at Snap Inc. saw me leading product design and brand on music creation app, Voisey; the world’s first short music platform. I worked closely with a team of project managers, engineers, content strategists to build a unique and engaging music creation and collaboration tool for a global audience. It was my responsibility to guide stakeholders from design thinking, user research, prototypes to build.
Type
Product Design
Full-time employment
2022
Research and user testing
One of my first initiatives when joining the Voisey team was to research and user test the app. The objective was to identify key improvements, pain points and quick wins for all user types. The first part of the user testing was to test pre-download, onboarding, record and then general experience while in the app. The research and feedback collected changed the 2022 roadmap.
Starting point; self-audit (personal and with team), competitor analysis (personal and workshop), metrics gathering and analysis, and creating persona's. Part 2 was creating assumptions based on the initial research to guide user testing; looking at writing scripts for interview consistancy, enrolling music creators at different skill levels, a how to on recording tests, including engineers and PMs in the interviews for full transparency.
Research and user testing
One of my first initiatives when joining the Voisey team was to research and user test the app. The objective was to identify key improvements, pain points and quick wins for all user types. The first part of the user testing was to test pre-download, onboarding, record and then general experience while in the app. The research and feedback collected changed the 2022 roadmap.
Starting point; self-audit (personal and with team), competitor analysis (personal and workshop), metrics gathering and analysis, and creating persona's. Part 2 was creating assumptions based on the initial research to guide user testing; looking at writing scripts for interview consistancy, enrolling music creators at different skill levels, a how to on recording tests, including engineers and PMs in the interviews for full transparency.
Product: Home feed
After the initial user testing, it was clear that there were areas around the original feed design that confused users. Not knowing why there were multiple profiles connected to a voisey (short video), description and splits. After a few concepts, prototype iteration and user testing we had designed a successful update to the home feed.
Product: Home feed
After the initial user testing, it was clear that there were areas around the original feed design that confused users. Not knowing why there were multiple profiles connected to a voisey (short video), description and splits. After a few concepts, prototype iteration and user testing we had designed a successful update to the home feed.
